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Comparing CMS Platforms through the Lifecycle of a Website

Building a paper airplane is cheap, easy and fun! But it won’t fly you to your destination. When choosing which platform is best for your website, sometimes what seems like the easiest option ends up being just a waste of time.

There are three phases in every website’s life. Unfortunately when most people choose which website platform is best for their project, they only think about the first “Build” phase. As a result, CMS platforms that have instant visual appeal usually get a lot of attention and praise. But when the sugar rush wears off, sometimes you realize that the platform doesn’t work well for the long run.

Before you commit to a website platform, measure how it will perform for the full cycle of it’s life:

  1. Build. A great website must first be planned so that it brings you the most value, it must be designed to look professional and optimize conversions, and it must be built to support your functionality requirements.
  2. Manage. A website needs new content that is SEO optimized to attract more visitors. Analytics need to be tracked to see how your visitors are behaving and if they are doing what you want them to do. And along the way you will need a lot of support from experts to help you use all the features of your website and make tweaks if necessary.
  3. Grow. As your business or nonprofit grows, you will have new ideas about how to reach a new audience, or how to serve your customers better and increase retention. The current platform will need to be upgraded to meet your changing needs or you will have to export your content to a new platform that can get the job done.

In this series we will explore each of these phases in detail, and compare how some of our competitors compare. Read on to learn more about Building a Website.


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