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Blog Archives: November 2012

Gutensite Backstage Pass - Stage your Content, Preview Privately, then Push Live

November 29, 2012
Chadwick Meyer
We are excited to announce a powerful new "Staging" feature that allows you to preview exactly what your website will look like without actually revealing the changes to the general public. This allows you to test one page or redevelop the entire site and push it all live at once. This is a simple concept, but it comes in really handy. The process is simple and can be utilized with any content, e.g. My Pages, Blogs, News, Promo Modules, Menu Items, etc. Whenever you are editing content you can set the status to "Offline" or "Live". This is ...

Website Updates for Latest SEO Recommendations

November 12, 2012
Chadwick Meyer
We're committed to making sure Gutensite is compatible with the latest recommendations for Search Engine Optimization (SEO) so that your website has every advantage possible to achieve the best rankings that your content can earn. Below are a few of the most recent updates to our SEO features: Redirect to Remove Trailing Slashes. Search engines see the urls http://www.domain.com/blog/ and http://www.domain.com/blog as two different pages. This can trigger a warning for having duplicate content which dilutes your rankings. So we do a ...

How to Build a Brand that's Bigger than Your Logo

November 08, 2012
Chadwick Meyer
Branding is much more than creating a logo or a clever ad. It's a Venn diagram where your personality, your values, your customers' experiences and your graphic identity overlap. A good branding design can reinforce your strengths for current customers and give a snapshot feel to potential customers. And in turn your reputation will affect your visual branding. The company with terrible customer service and a beautiful logo and the company with great service and an outdated, client-repelling logo are both in some trouble. Like friends that ...

Visual Impact of Design

November 06, 2012
Chadwick Meyer
It's Tuesday evening and you are scrolling through Facebook's newsfeed. What catches your eye and makes you stop and take a closer look? Odds are, the attention-capturing post had a picture. Our brains are wired to respond to images, so if you want to attract attention, you need beautiful images, evocative branding, and appealing design. Emotion + Desire = Motivation. Good design creates an emotional response that triggers desire. Emotion and desire create the necessary motivation to act. Strategic design will channel desire with a call to ...

Top 5 Keyword Placement Tips for Search Engine Optimization

November 05, 2012
Trevor Ryan
  If your customers are looking for information about "how to build a widget", and you rarely, if ever, mention the words "how to build a widget" on your website, your webpages will never be found for that search. If you want to know how to rank high on Google, you need to understand the strategic use of keywords. Figure out the keywords you want, and then make sure you have a lot of helpful, keyword-rich content. Here are the top five places you should add keywords to improve your website rankings today! 1. Organically throughout ...

Top Five Problems with Cheap Website Services

November 02, 2012
Chadwick Meyer
Have you ever been seduced by a beautiful gallery and a smooth interface promising you a quick and easy way to make a free website? Only to sign up and waste hours before you realize it's a lot harder than it looks, the promised functionality is lacking and you aren't a talented enough designer to keep your site from looking like a stinking pile of discarded Excel files? Here are the top five problems you'll encounter with cheap website services. Advertise our Hot Widget Sauce. If you blog about widgets, you'll start seeing ads for your ...

The True Cost of Cheap Services

November 01, 2012
Chadwick Meyer
We live in an amazing time where our online lives are filled with thousands of innovative free services, many of which provide value to you every day. You rely on your free email to manage your life, you regularly use free mapping services to navigate to meetings, free review sites to find the best restaurant, free social media to interact with friends, free sharing services to upload photos, free calendars organize your time, free word processing to get work done, and more. So is this trend going to extend beyond the internet? Will we soon ...

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