If your customers are looking for information about "how to build a widget", and you rarely, if ever, mention the words "how to build a widget" on your website, your webpages will never be found for that search. If you want to know how to rank high on Google, you need to understand the strategic use of keywords. Figure out the keywords you want, and then make sure you have a lot of helpful, keyword-rich content.

Here are the top five places you should add keywords to improve your website rankings today!

1. Organically throughout the page. Don't stuff keywords into  your articles awkwardly, but when you write genuinely interesting and helpful articles make sure you chose the phrases that match your keyword list. And be sure to write articles about your keywords.

2. Title of page. Search engines place a lot of emphasis on the keywords in the titles of each page (The title should be in an H1 tag as part of the page and also in the header title which appears at the top of the browser). Make sure the title is both interesting to humans, and reflects the most important keywords contained in your content.

3. Meta tag description and keywords. Add an engaging and succinct summary of the page content, again including the main keywords of your content. Add the most important keywords in a comma separated list. Don't include any keywords that are not in your page, and only include the best 5-10 keywords or phrase (if you put too many, search engines will ignore the later ones or penalize your rankings for stuffing).

4. Friendly URL. When creating the address for the page, use the keyword-rich title, separated by dashes instead of spaces. This not only helps you with keywords but also makes it user friendly.

5. ALT tags for images. Beautiful images mean nothing to search engines. Make sure your images have good keyword-rich titles in the ALT tag for the image.

You can check how you did, by testing your page on SEO Centro's Meta Tag Analyzer.

These simple practices will improve your website ranking, because your competition probably doesn't understand the importance of keywords or doesn't take the time to use them strategically.