Logo Questionnaire

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We’re happy to offer our online logo design questionnaire for free in the control panel of your new site. Along with a number of other free business planning tools.

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If you would prefer to download the questionnaires and send them by email, you can do that too (below).

If you'd rather live in an Alcatraz cell than use an online form, we'd love to help you get started. Call 866.523.7169.

Logo Questionnaire

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Please answer the following questions to help us understand what you would like in your new logo design.

Note: If you are also getting a custom website design, we will want to create the logo first. We highly recommend establishing a logo that will brand your company and help make it memorable. However, if you are on a tight budget, we can sometimes integrate your organization name into the website design nicely without a stand-alone logo.

Contact Information

Organization Name
Please write out the logo name exactly as you’d like for it to appear in the design (e.g. Crate Media, LLC; Crate Media; or just Crate).
Do you have a short tag line or slogan you will sometimes use, when appropriate, with your logo? If so, we will take this into consideration when designing your logo, but your logo must be able to stand on its own without the tag line as well (e.g. Chadwick Meyer - Programmer Extraordinaire, or Crate Media - Small Nimble and Hopelessly Creative).
Reference Logos
Are there any well-known logos that you particularly like? What do you like about them and what aspects, if any, would you like to emulate?
Please provide some adjectives that describe what you hope to communicate with your logo (e.g. strong, exciting, warm, welcoming, inventive, humorous, feminine, serene, athletic, etc.). Be sure to take a look at the logo examples we provide at the end of this questionnaire.
What are your color preferences?
What sort of style do you envision? (e.g. modern and clean, old world, cutting edge, vintage, sporty, futuristic, etc.)
See Examples Below
Do you want the logo to feel more traditional and well-established or more modern and aware of current trends?
Do you have any particular images or symbols you associate with your product or company? (e.g. favorite animal or object, like a lion, ship, mountain or tree.)
Is there anything else you want to tell us?
Are You Human?

Logo Examples

These examples are a starting point to help illustrate what we mean when we use terms such as corporate, old world, illustrative, etc. There aren’t really clean divisions between these categories. Most of the logos could fall into several categories.

NOTE: Many of the logos depicted below were not created by Gutensite.


Corporate logos are simple, bold and and communicate strength. They don't necessarily illustrate what a company does. They are basic trademarks that come to symbolize a company even if they are start as a somewhat arbitrary choice.

Text Only

Text-only logos are a challenge to keep unique because most fonts are so widely used. But it can provide a nice literary or legal look. Or if you want something more arty, a handwritten or arty font can look very unique.


These are have a classic rich feel and also have real longevity.

Old World

Fun and beautiful. We're huge fans of old world style.


Whimsical logos, when they're based on illustrations take more time and more budget are more unique than any other type of logo.


The challenge with illustrative logos is finding a balance between artistic complexity and the simplicity necessary for a memorable brand.