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Gutenblog: business

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November 2017
November 2017
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It’s important to run an organized and optimized business. Bad processes will cost time, resources, sales, customer dissatisfaction and loss of team moral. So you need to constantly evaluate the biggest pain points at each stage of your growth, because these constantly change. Then you have to create the processes that fuel your success. But you can't let perfect be the enemy of good. And 80/20 is an important principle in business and life that prevents you from getting bogged down and never reaching your goals, i.e. sometimes 80% is good enough and the remaining 20% from good to perfect costs too much without enough ROI.

At each scale, you have to prioritize different things, and that means you may do things manually or less efficiently for a while, because the cost of automating them is too great. That’s okay, because you need to prove the market, prove the need justifies the investment in automation. But when you reach each new level, the ROI equation changes, the manual work ...


November 2017
November 2017
By

Creating and growing a business is hard work. Competition is always fierce. There is rarely a clear path to success. You have to bring your idea into existence through sheer will power. You force an idea to become reality. You face obstacles that stop most people from trying. You make the best decisions you can, with the limited information and resources you have. You fail. Over and Over. It's messy. And then sometimes you succeed.

This type of chaos isn’t an excuse for poor planning or bad management. We’re talking about the type of chaos that is born out of fast growth and the new challenges that come with that. So don’t be afraid of the chaos. It’s normal for every great endeavor.

If you succeed, there will be times when things settle down for you and your team, and you sit back and enjoy what you accomplished. You will have moments where you finally reach a great profitability ratio, so you aren’t worried about meeting payroll and you even have extra savings to make the next ...


June 2014
June 2014
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Businesses need to make sure they have taken every step to be found online. This means having a beautiful, SEO optimized website, having a presence on the social media platforms where your customers frequent, and also being listed in appropriate business directories such as Google maps.

The problem is, as the online gatekeepers evolve, their recommendations for businesses change. All the time. Recently, I discovered Google had lovingly converted Gutensite's Google Places profile (the old business listing recommendation) into a lonely, empty, shell Google Plus profile, with no followers, not posts, etc. So we suddenly had two Google plus social pages for our business: our regular Gutensite page and another empty page that was the "verified" business listing, which is what shows up on Google Maps, and as the local business information in the right sidebar if someone searches for Gutensite.

This is confusing for visitors, and becomes redundant, splitting our followers across two ...


September 2013
September 2013
By

Gutensite has been nominated as the Best Cloud/Hosted CMS at the 2013 CMS Critic's Choice Awards! We were among the top four platforms to receive this recognition and voting has now begun for who will win the final honor.

Please take one minute to cast your final vote before Sept 30, so we can win and gain valuable recognition that will help us grow and make Gutenite better for you! *You can ignore all the other categories.

There are thousands of Content Management Systems on the market that you could use to build your website. So we are very grateful that you chose Gutensite, and we proud that our tiny team, has created something that competes with the biggest companies in the market, e.g. Adobe, Wordpress, Drupal, etc.

We have big plans, and we're working really hard toward building Gutensite 2.0, which we hope will not only continue being an awesome partner to support your organization's creative and business needs, but will also be a really cool CMS that lets you make an ...


May 2010
May 2010
By

One of the problems with growing your business large (a challenge we are facing more and more each day) is maintaining human relationships with your clients. Good relationships, Good will between businesses and their customers, builds loyalty and earns referrals the old fashioned (and stable) way.

Already I see this problem in Gutensite, because I no longer have a personal relationship with all our clients (I only know the really old clients that remain loyal because of the personal attention we have given them over the years). These days though, my employees interact with our clients on a daily basis and I usually only get involved with larger clients (initially for planning) or when a client has a problem that needs special attention. This is something I don't like, I want to show all clients personal attention, but it's just not possible. At some point you have to trust your employees to carry on the values that you have carefully infused into the culture of the company. Company ...


November 2009
November 2009
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Where did october go? I remember having a birthday at some point, but the rest is a blur. The good news, I suppose, is that the economy has finally picked up (for us at least) and we have more work than we can handle. We need to hire another designer and programmer, immediately. The bad news is, due to the sudden influx of work over the past couple months, I have been sucked back into the vortex of project management and programming, which means I have had no time to do any pro-active business development, partnership development, or strategic leadership for the company. This is the story of all small businesses, and it happens far too easily. But responding to the immediate crises, though it seems responsible, is counterproductive to growth.

I'm sharing this, because I'm sure other small businesses have experienced the same thing. And it's a good reminder to all business owners, that your business' success is not based on your ability to personally address every need that arises, ...


August 2009
August 2009

By

Did you know that only 49% of small businesses have a website (and most of those are terribly inadequate)? Only a few savvy businesses are taking full advantage of the power of the internet. If you don't have a comprehensive web strategy and a professional internet presence, you are losing clients to your competitors, you are losing credibility, you are frustrating your existing clients, and you are missing your potential for long term growth. In short you are losing a lot of money.

Gain the competitive edge now. Distinguish yourself from your competitors by letting us build you a beautiful website that attracts new visitors to your brand, and provides your existing clients with timely information and self-help applications to speed up business and reduce your overhead.

As you've discovered, our Free Lite version is a great place to start. But if you are a professional organization, it can only take you so far. You need a fully professional website, with a reliable support staff, ...