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Very carefully. If you haven't selected your company name, finding a domain name should play a big part in determining what your final organization name is, because it doesn't do any good to have a great name but someone already owns the obvious domain name (which also means the name is not unique). You need an organization name with an available domain name if possible. Here are a couple of points to keep in mind:
It should be obvious what sort of site it points to.
It should contain your ...
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