A new App launched today called Park Circa, which will redefine neighborhood parking in urban areas. Not a day goes by in a city like San Francisco where anyone who owns a car doesn't think about parking. Everywhere you go, everything you do, parking is a consideration. There are simply not enough spaces for everyone... at least that's what we think when we accept the status quo. But overnight, factors change and suddenly new possibilities open up. A few months ago I blogged about this concept of rethinking outside the box.

Park Circa has illustrated this concept by rethinking what is possible in a society where mobile phones are pervasive enough to enable real-time communication and transactional capability between neighbors. Park Circa is a simple app that allows people to coordinate schedules and facilitate easy payment, so that previously un-utilized resources can now be utilized when they aren't being used, and everybody wins.

Check out the Park Circa website to learn more about the concept.