Inc. recently ran an article and infographic about the biggest challenges small businesses have with their websites. We've been saying this stuff for years, so we thought we would share.
The main problems small businesses have with their website include:
- No Clear Call to Action
- Poor Design that Doesn't Impress and Engage
- Difficulty Updating Content
- No Way to Measure Success
- Poor SEO (Search Engine Optimization)
- Not Optimized for Mobile
- No Designated IT person
Our CMS makes it easy to update your website, our support team helps every step of the way, our sites are Mobile/Responsive on every sized device, and we  function as the webmaster and technical team for our small business clients. Furthermore, when we build websites for our clients, we make sure clients figure out what their conversion goals are, so we can help them design a website that funnels traffic to those conversion goals and measure the results. This means every page includes a call to action, e.g. you view a profile and see a button to "Contact Jane", you read a blog and are encouraged to sign up for the newsleter, you view the prices and then take the next step to "Sign Up". Your website needs to be a funnel.
SEO is an important ongoing process that helps increase your free "organic" traffic. But once people are at your website you need to make sure it's "Human Optimized" as well. That is where good design, by experts who understand UI and visitor behavior, makes all the difference. If your website isn't optimized in these ways, you are missing out on the benefit that it could be providing for you. Your website should not just be another expense, it should be a vital part of your business strategy, paying for itself and in fact driving much of your revenue stream. If it isn't doing that, you are missing a great opportunity.